Paid Media
SEO
Social Media
Wessex Wrapping is a vehicle wrapping specialist run by Will, offering everything from full colour changes to commercial vehicle graphics. With over ten years of experience, the team had the skills, a strong portfolio and a proper unit to take on more work.
Will wasn’t looking to stay small. He’d already invested in the business and wanted to grow it. The missing piece was a steady flow of new enquiries.
Before we started working together, Wessex was getting around one or two enquiries a week. Will had the space and the ability to handle more jobs, but not enough people coming through the door.
There was another problem too: enquiries weren’t being tracked in one place, so it was difficult to see who needed following up, how many enquiries turned into bookings or what the conversion rate looked like.
We put together a marketing strategy that combined Google Ads, Meta Ads and SEO to get Wessex in front of more people looking for vehicle wrapping. Google helped us reach people actively searching, while Meta and SEO gave the business more ways to be found.
We also filmed real projects and created content that showed the quality of Wessex’s work, rather than just telling people about it. Alongside that, we set Will up with a CRM so every enquiry could be tracked, followed up and moved through the pipeline.
Working together, these changes helped take Wessex from around one or two enquiries a week to roughly eight or nine a day, while giving Will a better way to manage the extra demand.
LIFE AT ADRAGEOUS