FROM £6–7K FOR 1–2 ENQUIRIES TO £60–£70 PER LEAD

Paid Media

SEO

Social Media

THE RESULTS

8 Aug – 5 Nov 2026 (enquiries)

Recorded Enquiries

Approx. Cost per Lead

£ 0 –£70

Estimated Close Rate

0 –70%

ABOUT Lock & Lindfield

Lock & Lindfield is a plumbing and heating business run by Mark and Graeme. From boiler installations to repairs and general plumbing, they work with homeowners who want reliable advice and a job done properly.

They knew there was room to grow. What they needed was a marketing setup that brought in consistent enquiries and gave Mark the tools to turn more of those enquiries into booked work.

The Challenge

Before working with us, Lock & Lindfield had spent around £6,000–£7,000 with another marketing agency and received only one or two enquiries. The results were poor, but so was the tracking, making it difficult to see what the spend was actually achieving.

They needed more than another ad campaign. They needed a reliable way to generate enquiries, see where they were coming from and follow up properly so potential jobs weren’t missed.

What We Did

We rebuilt their lead generation around Google Ads, dedicated landing pages and SEO, helping local homeowners find the right plumbing and heating services and enquire easily. We also took care of social media to keep the business visible and show the people behind the work.

Alongside the marketing, we set up a full CRM with automated SMS messages and follow-ups, so enquiries could be tracked and customers weren’t left waiting for a reply. That gave Mark a clearer pipeline and a more consistent way to turn interest into booked jobs.

The turnaround has been significant: lead costs are now around £60–£70, with Mark estimating that 50–70% of enquiries turn into customers. It’s not just more enquiries — it’s a better process for converting them.