The Adrageous playbook

Google Ads

ENGINEERING PERCEPTION.

Google Ads, Strategy

5 MIN READ

Checkatrade or Google Ads: Which Is Better for Tradespeople?

Compare directory membership and Google Ads using the work you actually win, rather than the number of enquiries alone.

Google Ads, Meta Ads, Paid Media

9 MIN READ

How Long Do Paid Ads Take to Work? Google vs Meta Timelines

How long do paid ads take to work? Real Google vs Meta timelines, explained.

6 MIN READ

Why Your Google Ads Aren’t Converting (Common Mistakes Explained)

Getting clicks but no leads from Google Ads? Here are the most common reasons your campaigns aren’t converting and how to fix them.

Google Ads, Meta Ads, Paid Media

5 MIN READ

Google Ads vs Meta Ads: Which Platform Is Right for Your Business?

Google Ads captures demand, Meta Ads creates it… the real power comes from using both together.

Google Ads, Paid Media

4 MIN READ

You’re Wasting Money in Google Ads if You’re Not Using Negative Keywords

If you’re not using negative keywords in Google Ads, you’re paying for clicks that were never going to convert.

Google Ads, Paid Media

5 MIN READ

How Google Ads Work: A Complete Guide

Google Ads works by matching intent with structure – not just by spending more.

Google Ads, Paid Media

4 MIN READ

Are Google Ads Actually Worth It In 2025?

Google Ads are worth it – but only when structure, margins and intent are aligned.