
the playbook
From Strategy to Sales
SEO: Where to Start
Starting SEO can feel overwhelming, but it doesn’t have to be. This guide breaks down exactly where to begin — from auditing your website and researching keywords to creating content that ranks and builds authority. Learn the right steps, in the right order, to set your business up for long-term organic growth.
October 9, 2025
How Google Ads Work: A Complete Guide
How Google Ads Work: A Complete Guide By Benito Panice, SEO and PPC Strategist Introduction Google Ads connects your business to people who are actively looking
September 28, 2025
Are Google Ads Actually Worth It In 2025?
A Deep Dive Into ROI, Risks and Real Use Cases By Benito Panice, SEO and PPC Strategist Introduction Businesses often ask: are Google Ads worth it?
September 28, 2025